We are a family owned business that started out as a mom with her own taste and style. I was tired of buying clothes and accessories that fit my taste and style only to see someone else wearing, carrying, or accessorizing with the same identical thing. I was tired of being just like everyone else (one of the crowd) and I wanted my own identity. So, I started customizing my own accessories to make them one of a kind.
After I completed some of my own items I began to wear them to work, out and about, and around town. My co-workers, family, and friends started to notice them and ask questions like: Where did you find that? Who made that for you? When I answered I did it myself the question became can you make me one and Branded Identity was born.